KEY STRENGTHS
WORK EXPERIENCE
Independent Contracting - Chez Chardé Lifestyle Brand
Community Manager – PureRED
02/18 – 02/20 Pleasanton, CA
Content Specialist (Contract) – Foster Farms
11/15 – 02/18 Dublin, CA
Content Creator & Blogger (Freelance) – KO Websites
05/15 – 06/16 Castro Valley, CA
Internet Marketing Specialist (Contract) – Evergreen Software
03/15 – 06/15 San Jose, CA
Content Strategist (Freelance) – HomeFolio Media
04/13 – 01/16 San Francisco Bay Area
02/13 – 04/13 San Francisco Bay Area
02/11 – 04/13 San Francisco Bay Area
02/10 – 01/13 Pleasanton, CA
- Creative and data-driven digital marketer with 8 years of experience in social media and content marketing.
- Leverages proven analytics and top trends to implement social media strategies that exceed expectations, such as lowering CPC by 20% and surpassing campaign goals by 500% in a 5-week period.
- Dynamic leader who guides teams towards a customer-focused approach in digital marketing to drive results.
WORK EXPERIENCE
Independent Contracting - Chez Chardé Lifestyle Brand
- Providing digital marketing needs and services to small businesses and sole proprietors on a project basis.
- Services include but are not limited to consulting, social media content creation, blogging, video editing, website management, basic website creation and more.
- Owner & Editor of Chez Chardé, Lifestyle & Communications Platform
Community Manager – PureRED
02/18 – 02/20 Pleasanton, CA
- Implemented video marketing campaign across social channels which resulted in a 200%+ increase of organic reach, engagement, page clicks, shares and comments during a 4-week period.
- Successfully executed clients’ biggest Social Media Campaign by surpassing KPI over 500%.
- Instituted Influencer Marketing Campaign for biannual event via paid social channels, resulting in a 16%+ increase of qualified page followers and a 24% decrease in CPC.
- Authored Instagram post which received celebrity recognition and above average engagement rates.
- Advised Creative Team on social media best practices which led to the development of the client’s highest performing videos, paid ads and organic posts to date.
- Kept client abreast on top social media trends by presenting solutions and recommendations for optimization across digital channels every month.
Content Specialist (Contract) – Foster Farms
11/15 – 02/18 Dublin, CA
- Successfully doubled the followers of Foster Farms Twitter brand page and increased number of Foster Farms Instagram followers by over 500% on a $0 budget.
- Tripled Foster Farms Pinterest following within the first year through effective content marketing.
- Set departmental precedence and established digital process as the first in-house digital marketer.
- Created social media campaigns to support brand initiatives of 7 different marketing teams.
- Managed workflow of creative assignments from initiation of project through development, the legal review process, and completion of delivery.
- Established voice, tone, and personality of digital marketing campaigns by crafting copy for social media posts, digital ads, and webpages.
- Managed relationships between agencies and in-house brand managers to fulfill digital requests.
- Created digital landing pages to support marketing campaigns by request.
Content Creator & Blogger (Freelance) – KO Websites
05/15 – 06/16 Castro Valley, CA
- Created articles for KO’s clients that were used on different company websites monthly.
- Composed content for various industries including health, restaurant, music, housing, beauty.
- Optimized content for search engines and SEO by focusing them around specific keywords.
Internet Marketing Specialist (Contract) – Evergreen Software
03/15 – 06/15 San Jose, CA
- Played a leading role in "Website Update Initiative" three-month project by developing material such as website copy, email campaigns, PowerPoints, etc.
- Proposed comprehensive online marketing strategies across web, email & social media.
Content Strategist (Freelance) – HomeFolio Media
04/13 – 01/16 San Francisco Bay Area
- Authored publication that was voted “Best Real Estate Article for October 2014” by Google+ Real Estate Community of over 12,000 real estate agents.
- Shot, edited and created popular videos that got HomeFolio Media recognized as “preferred vendor” by #1 Real Estate Brokerage in California, Alain Pinel.
- Established and executed marketing strategy for entire online platform including website, social media channels, email campaigns, and video production to establish and grow brand awareness.
- Drove company awareness by increasing number of followers on Facebook page and Twitter by more than 100% within the first year (without paid advertising).
- Frequently wrote and distributed email campaigns via Mailchimp to inform clients of updates.
- Conducted bi-weekly video interviews, edited them on Imovie, and uploaded them to YouTube.
- Transcribed biweekly video interviews into blog posts and shared on social channels.
- Maintained social media presence for 70+ clients on WordPress platform.
02/13 – 04/13 San Francisco Bay Area
- Created real estate blog posts for clients and wrote introductory blog posts as needed.
- Posted articles on company Facebook page.
02/11 – 04/13 San Francisco Bay Area
- Transcribed & wrote daily updates of patients’ health information on company database.
02/10 – 01/13 Pleasanton, CA
- Read, reviewed, and edited incoming stories submitted by Ruby Hill residents.